Be Pro. Be Proud. Initiative Privacy Policy

The Be Pro. Be Proud. Initiative and its partners and affiliates (“Be Pro.” or “we”) respect your preferences concerning the treatment of Personal Information that we may collect. This policy lets you know how we collect and use your Personal Information, how you can control its use, and describes our practices regarding information collected from the different Be Pro. sites that link or refer to this policy (such as our websites, computer or mobile software applications, social media pages and HTML- formatted e-mail messages), as well as through offline marketing activities (collectively, the “Channels”).

The Channels may provide links to or the ability to connect with non-Be Pro. websites, services, social networks or applications. Clicking on those links or enabling those connections may allow the third party to collect or share information about you. Those third-party websites or services are beyond our control. We encourage you to check the privacy policies and terms of use of any non-Be Pro. websites or services before providing your Personal Information to them.

Personal & Other Information We Collect

Through your interaction with and use of the Channels, Be Pro. may collect Personal Information, which is information that identifies an individual or relates to an identifiable individual. Personal Information may include, but is not limited to, your name, physical address, telephone number, e-mail address, company affiliation and associated interests.

Be Pro. may also collect Other Information through your interaction with and use of the Channels and non-Oracle websites, which does not reveal your specific identity or does not directly relate to an individual. Other Information may include, but is not limited to, browser and device information, data collected through automated electronic interactions, application usage data, demographic information, geographic or geo-location information, statistical and aggregated information.

Statistical or aggregated information does not directly identify a specific person, but it may be derived from Personal Information. For example, we may aggregate Personal Information to calculate the percentage of users in a particular zip code.

In some instances, we may combine Other Information with Personal Information, such as combining a precise geographical location with your name. If we combine Other Information with Personal Information, we will treat the combined information as Personal Information.

How We Use & Share Information

Personal Information

Be Pro. uses and shares the Personal Information it collects (unless otherwise restricted by applicable law), to:

Engage in Transactions. Be Pro. may use Personal Information to engage in transactions with you.

Provide Support or Other Services. Be Pro. may use your Personal Information to provide you support or other services you have requested.

Tailor Marketing to Your Needs and Respond to Your Requests. Be Pro. may use your Personal Information to notify you about new opportunities and/or developments within the range of careers or training options presented, as well as additions as they come online, and to engage in communications with you in accordance with this Policy. Your website visit, marketing experience, and communications may be tailored to your interests based on your Personal Information. Be Pro. may also use Personal Information in order to respond directly to your information requests (including newsletter registrations or other specific requests), or pass your contact information to the appropriate Be Pro. partner or affiliate for follow-up related to your interests. In addition, Be Pro. may share your Personal Information with other selected partners that Be Pro. believes are consistent with your indicated preferences. Please review the specific partner’s privacy policy regarding any further interactions with them.

Provide Be Pro. Online Communities. Some Channels permit you to: participate in interactive discussions; create a profile; post comments, opportunities or other content; communicate directly with another user; or otherwise engage in networking activities. Some of these services are moderated and all may be accessed for technical reasons. Be Pro. does not control the content that users post to these forums or social networks. You should carefully consider whether you wish to submit Personal Information to these forums or social networks and whether you wish to make your profile available to other users, and you should tailor any content you submit appropriately. You should also review any additional terms and conditions that may govern your use of these Channels. To manage or remove your Personal Information from our online communities, please fill out a request form. If we are not able to remove your Personal Information, we will let you know.

Interact with You on Third Party Social Networks. Be Pro. may use your Personal Information to interact with you on third party social networks. Be Pro’s interactions with you on a third party social network would be subject to that network’s privacy policies and terms of use.

Post Testimonials. We post testimonials on our Channels that may contain Personal Information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial. If you wish to update or delete your testimonial, please fill out a request form, and be sure to include your name, testimonial location, and contact information.

Select Content, Improve Quality and Facilitate Use of the Channels. Be Pro. may use your Personal Information to help create and personalize content on our Channels, facilitate your use of the Channels (for example, to facilitate navigation and the login process, avoid duplicate data entry, enhance security, keep track of shopping cart additions and preserve order information between sessions), improve quality, track marketing campaign responsiveness (including online advertising and e-mail marketing), and evaluate page response rates.

Provide various Be Pro. Communities, such as Partners, with Relevant Product Alerts and Updates. If you sign up for a Be Pro. community or program, Be Pro. will provide you information regarding your expressed interests, such as partner information, training opportunities, alerts, updates, terms, special announcements and associated campaigns.

Share the Story/”Tell a Friend”. If you elect to use our referral option to inform a friend about the Be Pro. Initiative, we will ask you for the friend’s contact information. Be Pro. will then send your friend a one-time contact related to your Share the Story request. Be Pro. uses the Personal Information you provide in this situation solely for the purpose of sending the one-time contact and tracking the success of this aspect of the Be Pro. Initiative. Your friend may contact Be Pro. through our inquiry form to be removed from the Share the Story program.

Improve Services and Experiences. Be Pro. may use your Personal Information to evaluate and improve our content, services, marketing, and user interfaces.

Communicate with You about a Conference or Event. We and/or our partners may communicate with you about a conference or event hosted or co-sponsored by Be Pro. or one of our partners. This may include information about the event’s content, logistics, updates, and any additional meetings, special demonstrations or other facilitation that we may provide related to your event registration. After the event, Be Pro. may contact you about the event and related opportunities and services, and may share information about your attendance with your school. Where legally permitted, Be Pro. will also allow designated partners or sponsors to send you up to five communications related to your experience and/or interests. Please note that our partners or sponsors may directly request your Personal Information. You should review their privacy policies to learn how they use Personal Information.

Obtain Third Party Services. We also share Personal Information with third parties who provide services to Be Pro., such as analytics, event / campaign management, web site management, information technology and related infrastructure provision, customer service, e-mail delivery, auditing, and other similar services. When Be Pro. shares Personal Information with third party service providers, we require that they use your Personal Information only for the purpose of providing services to us and subject to terms consistent with this Policy.

Protect our Employees, Sites, Facilities, and Operations. Be Pro. may disclose your Personal Information as we believe to be necessary or appropriate to protect the health and safety of our employees and visitors, our physical and online operations, our property, rights, and privacy, and/or that of our affiliates, you or others. If you visit the Be Pro. Mobile Workshop, you may be photographed or videotaped as part of maintaining the security of our tools and/or equipment. Security photography will be treated as sensitive information and will only be used for security and investigation purposes.

Comply with Legal Requirements and Corporate Transactions. Be Pro. may disclose your Personal Information as we believe to be necessary or appropriate: (a) under applicable law; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; and (e) to allow us to pursue available remedies or limit the damages that we may sustain. Additionally, in the event of a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our Initiative (including in connection with any bankruptcy or similar proceedings), we may transfer the Personal Information we have collected to the relevant third party.

Some of the Personal Information uses specified above are not mandatory and may be controlled by you. Please refer to the “Registration, Preferences and Opt Out” section below for information on available use preferences or opt-out options, or view the summary of your Privacy Choices.

Other Information

We may use, transfer, and disclose Other Information we collect for any purpose, except where applicable law requires otherwise. If we are required to treat Other Information as Personal Information

under applicable law, then we will only use it in the same way that we are permitted to use and disclose Personal Information.

How We Collect Information

Be Pro. and our third party service providers may collect both Personal Information and Other Information from a variety of sources that generally fall into three categories:

  • Direct Interactions: From your use of and interaction with us through the Channels and other activities such as account creation, submission of registrations and forms, or sales inquiries and transactions.
  • Publicly Available Data / Data from Third Parties: Data from Automated Interactions on non-Be Pro. websites, or other data you may have made publicly available, such as social media posts, or data provided by third party sources, such as marketing opt-in lists, or data aggregators.
  • Automated Interactions: From the use of technologies such as electronic communication protocols, cookies, embedded URLs or pixels, or widgets, buttons and tools.

Although Be Pro’s use of Automated Interactions may change over time as technology evolves, the following descriptions are designed to provide you with additional detail about Be Pro’s current approach to information collected from Automated Interactions.

Electronic Communications Protocols: As is true when you visit most websites and apps, Be Pro. may automatically receive information from you as part of the communication connection itself, which often consists of network routing information (where you came from), equipment information (browser type), your IP address (which may identify your general geographic location or company), and date and time.

Be Pro. may also automatically receive and record information about your interaction with the Channels, such as clickstream information (when each Be Pro. webpage was visited and how much time was spent on the page), or general geo-location data.

Cookies: Be Pro’s server will query your browser to see if there are “cookies” previously set by our electronic Channels. A cookie is a small piece of information sent by a Web server to store on a Web browser so it can later be read back from that browser. Cookies may collect information, including a unique identifier, user preferences, profile information, membership information, and general usage and volume statistical information. Cookies may also be used to collect individualized web site use data, provide electronic Channel personalization, or conduct and measure the effectiveness of advertising in accordance with this Policy. Some cookies may remain on users’ computers after they leave the Website. While the majority are set to expire within 1-24 months of your last visit to the website that set the cookie, others may not expire because of their nature, like cookies that remember opt-out preferences.

Your browser may provide you with information and control over cookies. You can set your browser to alert you when a cookie is being used, and accept or reject the cookie. You can also set your browser to refuse all cookies or accept only cookies returned to the originating servers. Users can generally disable the cookie feature on their browser without affecting their ability to use the site, except in some cases where cookies are used as an essential security feature necessary for transaction completion. Cookies, however, are important to the proper functioning of a site, and disabling them may degrade your experience and interfere with Web site features and customizations.

Be Pro. may engage one or more third party service providers to track and analyze both individualized usage and volume statistical information from interactions with electronic Channels. The service provider(s) set cookies on behalf of Be Pro. Be Pro. also uses other third party cookies to provide advertising and personalization services in accordance with this Policy, and to track the performance of Be Pro. advertisements on their websites and Be Pro. e-mails.

Managing Cookie Preferences: You may access or change your cookie preferences at any time. If you have any problems using this cookie preference mechanism, please fill out an inquiry form.

Flash Cookies: We may use Flash cookies, also known as “local shared objects,” on our electronic Channels that employ Flash technology. Flash cookies are used to remember the site’s settings to personalize the look and feel of the site. Like normal cookies, Flash cookies are represented as small files on your computer. One method of preventing Flash cookies from being placed is to adjust your preferences in the Macromedia Website Privacy Settings Panel at

Embedded URLs: Be Pro. may use a tracking technique that employs embedded URLs to allow use of the electronic Channels without cookies. Embedded URLs allow limited information to follow you as you navigate the electronic Channels, but are not associated with Personal Information and are not used beyond the session.

Embedded Pixels and Similar Technologies: On the electronic Channels, Be Pro. and its service providers may use embedded pixel technologies for the purposes of identifying unique user visits (as opposed to aggregate hits), and for advertising purposes. In addition, embedded pixels or other technologies may be used in e-mails and our online display advertising to provide information on when the e-mail or ad was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with the recipient’s e-mail address.

Widgets, Buttons, and Tools: Our electronic Channels may include widgets, which are interactive mini- programs that run on our site to provide specific services from another company (e.g., links to bookmarked sites), along with buttons or other tools that link to other companies’ services (e.g., a “Like” button or third party map). The widget, button or tool may collect and automatically send Personal Information, such as your e-mail address, or Other Information (such as your browser information, or IP address), to a third party. Cookies may also be set or used by the widgets, buttons or tools to enable them to function properly or for other purposes, which may include advertising. Information collected or used by a widget, button or tool, including cookie settings and preferences, is governed by the privacy policy of the company that created it.

Physical Location: We may collect the physical location of your device and use it to provide you with personalized location-based services or content. In some instances, you may be permitted to allow or deny such use of your device’s location, but if you choose to deny such use, we may not be able to provide you with the applicable personalized services or content.

Registration, Preferences, and Opt-Out

Registration Preferences and Opt-Out.

Be Pro. allows you to establish an online registration profile for marketing communications at You may use the profile to customize and control your preferences for receiving electronic information, including opting into (or out of) communities, newsletters and general interest areas. You can return to the registration profile at any time to change your elections or modify your profile at Please login as usual and follow the prompts to “update my profile.”

E-mail Marketing. Be Pro. enables you to opt out of marketing communications. You may opt out of e- mail marketing by modifying your online profile as described above or by using our general unsubscribe automated link that is included in Be Pro. marketing e-mails. You can find details on how to automatically unsubscribe from e-mail communications, as well as how to submit requests to opt-out from phone and postal marketing, on our Account Help page. If you have any problems using any of these opt-out mechanisms, please fill out an inquiry form.

Some non-marketing communications are not subject to general opt-out, such as communications related to product download, sales transactions, software updates and other support related information, patches and fixes, conferences or events for which you have registered, disclosures to comply with legal requirements, and (where permitted by law) quality assurance surveys. Some additional communications with partners are also not subject to general-opt out, including product alerts, updates, contractual marketing and sales materials, and other notices related to partner status.

Cookies and Do Not Track Preferences. Be Pro. enables you to opt out of cookies that are not required to enable core site functionality. Be Pro. uses its cookies preferences tool to processes Internet advertising and tracking preferences, but does not process any other Do Not Track signals. Once you have set your cookie preferences, Be Pro. will follow the specific choices you made there. Please remember that if you delete your cookies, or use a different browser or computer, you will need to set your cookies preferences again. You may access or change your cookie preferences at any time. If you have any problems using this cookie preference mechanism, please fill out an inquiry form.

Be Pro. enables you to opt out of personalized (non-anonymized) website analytics. You may access or change your website analytics preferences at any time. If you have any problems using this website analytics preference mechanism, please fill out an inquiry form.

Information-Sharing Choices. Be Pro. only shares Personal Information with selected companies after providing users the ability to make choices about the sharing, or as otherwise described in this Policy. There are limitations to opting out of such sharing in the case of: (1) where the customer has requested follow-up which involves Be Pro. partners; and (2) where required by law.

Third Party Permission-Based Lists. On occasion, Be Pro. may use third-party lists to send communications about Be Pro. options and services. These lists, which are maintained by third parties, include users eligible under applicable law to receive e-mails from other initiatives such as Be Pro. When we use such lists, the communications will include mechanisms to opt out of receiving Be Pro. communications. If you have trouble opting out, or if you wish to make us aware of any issues related to a third-party mailing, you may contact us directly using the information provided below.

Access, Correction, and Profile Updates

You may request to review, correct, update, suppress, or otherwise modify any of your Personal Information that you have previously provided to us through the Channels, or object to the use or processing of such Personal Information by us. You have the ability to update your Be Pro. profile and related Personal Information at any time. To change this information, please login at and follow the prompts to “update my profile.” If you have questions about your account or are having trouble accessing your account, you can get answers to Frequently Asked Questions (FAQs) and request help with your account. If you have privacy concerns regarding access to or the correction of your Personal Information, please call or write to us at the following address:

1200 West Capitol Avenue Little Rock, Arkansas 72201 Attn. Be Pro. Initiative

(tel) 501-372-2222

In your request, please make clear what Personal Information you would like to have changed, whether you would like to have your Personal Information that you have provided to us suppressed from our database or otherwise let us know what limitations you would like to put on our use of your Personal Information that you have provided to us.

While the majority of questions and issues related to access can be handled quickly, complex requests may take more research and time. In such cases, issues will be addressed, or you will be contacted regarding the nature of the problem and appropriate next steps, within thirty (30) days.

Your California Privacy Rights

California law permits California residents to request and obtain from us information about the personal information (if any) we disclosed to third parties for their direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding twelve calendar months. To request a copy of this information, please send an email to [email] with “Request California Privacy Information” in the subject line and in the body of your message or write us at:

1200 West Capitol Avenue

Little Rock, Arkansas 72201

Attn. Be Pro. Initiative/Request California Privacy Information

Retention and Deletion

Be Pro. will retain your Personal Information for as long as your account is active; as needed to provide you products or services; as needed for the purposes outlined in this policy or at the time of collection; as necessary to comply with our legal obligations (e.g., to honor opt-outs), resolve disputes, and enforce our agreements; or to the extent permitted by law.

At the end of the retention period, Be Pro. will delete your Personal Information in a manner designed to ensure that it cannot be reconstructed or read.


Be Pro. uses some third parties to administer a limited set of Be Pro. advertisements on third party electronic channels. No Personal Information is provided to the advertisers as part of this process, but aggregate profile information or Other Information, such as user community or implied or inferred interests, may be used in the selection of advertising to make sure that it has relevance to the user. Some banner ads may contain embedded pixels that may write and read cookies or return session connection information that allows advertisers to better determine how many individual users have clicked on the ad banner.

Be Pro. may also use advertising technologies and participate in advertising technology networks that collect Other Information from Be Pro. and non-Be Pro. websites, as well as from other sources, to show you Be Pro.-related advertisements on Be Pro.’s own and third-party websites. These advertisements may be tailored to your perceived interests using retargeting and behavioral advertising technologies, a set of practices collectively referred to as “Interest Based Advertising” in this policy. Any retargeted or behavioral advertisements served to your browser will contain information on or near it that informs you about the advertising technology partner and how to opt-out of viewing such advertisements. You also may opt out by contacting Be Pro. at the information provided herein. Opting-out does not mean that you will stop receiving ads from Be Pro. It means that you still stop receiving ads from Be Pro. that have been targeted to you based on your visits and browsing activity across websites over time.

Cookie-based tools that allow you to opt-out of Interest Based Advertising prevent Be Pro. and other participating advertising technology companies from serving interest-related ads to you on behalf of Be Pro. They will only work only on the Internet browser on which they are deposited, and they will only function only if your browser is set to accept third-party cookies. These cookie-based opt-out tools may not be as reliable where (e.g., certain mobile devices and operating systems) cookies are sometimes automatically disabled or removed. If you delete cookies, change browsers, computers or use another operating system, you will need to opt-out again.

Children’s Privacy

We do not knowingly collect personal information from children under 13. Should we learn that a child under 13 has provided us with personal information, we will delete that information from our database.


The security of your Personal Information is very important to Be Pro. We use physical, electronic, and administrative safeguards that are designed to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction.

In the event that your Personal Information is acquired, or is reasonably believed to have been acquired, by an unauthorized person and applicable law requires notification, Be Pro. will notify you by e-mail, fax, or U.S. mail. Be Pro. will give you notice promptly, consistent with the reasonable needs of law enforcement and/or Be Pro. to determine the scope of the breach and to investigate and restore the integrity of the data system.

Changes To This Privacy Policy

We may update this Privacy Policy in the future. In the event that you provided an email address to use for account creation, we will notify you about material changes to this Privacy Policy by sending a notice to the e-mail address you provided to us or by placing a prominent notice on

How You Can Contact Us

If you have any questions or concerns about this Privacy Policy, you may contact us at:

or by mail at:

Be Pro. Be Proud. Initiative
1200 West Capitol Avenue
Little Rock, Arkansas 72201
(tel) 501-372-2222

(fax) 501-372-2722

This privacy policy is effective as of January 1, 2016.